Blueberry – A berry with Nordic charm

Do you sometimes feel like your everyday routine is lacking a touch of freshness? You reach for the same drinks every morning, but they no longer provide any variety – everything seems monotonous and uninspired. Perhaps you're longing for something new to enrich your day with a natural flavor, but the search for something truly special can be tiring. Blueberries could be just what you're looking for. Get to know this popular berry, which delights with its origins and flavor.

The origin and naturalness of the blueberry

The bilberry, scientifically known as Vaccinium myrtillus, grows wild in the forests of Northern Europe, North America, and Asia, especially in cooler regions such as Scandinavia and the Alps. Also called "blueberry," it has been a staple in the diet in these regions for centuries. The small, dark blue berries grow on low bushes and are known for their intense flavor and deep blue color, which often stains the fingers when picked. Blueberries are not only popular in the wild but are now also cultivated to make their unique flavor available worldwide.

Interesting facts about blueberries

The blueberry has several fascinating properties that make it special: Intense flavor: Blueberries have a sweet and sour aroma with a fruity freshness, reminiscent of summer forests—a taste that is both refreshing and familiar. Cultural significance: In Scandinavia, blueberries are a symbol of closeness to nature; they are traditionally used in jams, desserts, or simply enjoyed fresh, often picked directly from the forest. Natural ingredients: Blueberries naturally contain anthocyanins, which are responsible for their blue color, as well as various vitamins and minerals that make them an interesting dietary ingredient. Historical use: During World War II, British pilots collected blueberries because they believed they improved their night vision—an anecdote that made the berry famous.

When everyday life remains uninspired

Without new inspiration, everyday life can quickly become boring. Perhaps you know the feeling when every drink tastes the same and nothing really excites you anymore. It can be disappointing when you long for something new but can't find anything to break up your routine. This monotony can dampen the joy of the day and leave you feeling like something is missing. Blueberries offer a way to discover new flavors and refresh your everyday routine with a touch of nature.

Blueberry in our products

Discover the blueberry in our “Super Sipp,” which offers you an exotic taste experience.

Super Sipp: Combines the fruity, slightly tart note of blueberry with a powerful blend of barley grass, wheatgrass, spirulina and other superfoods for a refreshing, tropical aroma.